Hannover Messe – your gateway to more business in Europe
In an ever-evolving global marketplace, staying ahead of the curve is essential for manufacturers seeking sustainable growth and competitive advantage. Enter Hannover Messe, the world’s largest industrial trade fair, renowned for its unparalleled platform that brings together industry leaders, innovators, and decision-makers from across the globe. For manufacturers, attending Hannover Messe isn’t just an option; it’s a strategic imperative. This annual event offers a plethora of business benefits, ranging from networking opportunities with potential partners and investors to showcasing cutting-edge technologies and solutions that can revolutionize production processes.
For manufacturers navigating the complex terrain of Industry 4.0 and digital transformation, Hannover Messe serves as an invaluable compass, guiding towards innovative solutions and strategic partnerships that can catalyze their journey to excellence. By participating in this event, manufacturers gain access to a dynamic ecosystem of industry pioneers, thought leaders, and technology disruptors, all congregated under one roof. From AI-powered automation and IoT-enabled smart factories to sustainable energy solutions and advanced robotics, Hannover Messe showcases the latest advancements poised to redefine the future of manufacturing. Moreover, the event fosters unparalleled opportunities for collaboration, enabling manufacturers to forge strategic alliances, explore joint ventures, and co-create solutions that address emerging challenges and capitalize on untapped market opportunities. In essence, Hannover Messe isn’t merely a trade fair; it’s a crucible of innovation and collaboration, where manufacturers can cultivate the partnerships and insights needed to stay ahead of the curve in an increasingly competitive landscape.
The Canadian Presence at Hannover Messe
In August 2022, Prime Minister Justin Trudeau and the Chancellor of Germany, Olaf Scholz, announced that Canada had accepted Germany’s invitation to become a partner host country at Hannover Messe in 2025. What does this mean? Canadians will be centre-stage, supported by a high-powered delegation including the Prime Minister and other Ministers on key economic files such as innovation, science, and international trade.
“It is an honour and a great opportunity for Canada to partner with Germany in hosting HANNOVER MESSE in 2025. This partnership will help deepen the already strong economic, political and cultural ties between Canada and Germany. We will work hand in hand with local and global partners to provide a platform for Canadian companies, industry associations and institutions to showcase Canada as a leading industrial innovation economy at HANNOVER MESSE.” – The Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry
“Canada is a globally growing and innovative country and an important economic partner for Germany. Deutsche Messe AG and Germany’s leading industry associations are convinced that Canada’s prominent role at HANNOVER MESSE 2025 will expand its economic policy goals in Europe and further strengthen bilateral relations between Canada and Germany.” – Dr. Jochen Köckler, Chairman of the Managing Board, Deutsche Messe AG
Since 2021, NGen has led the Canadian presence at Hannover Messe. In 2023 we hosted the very first Canadian Pavilion alongside 17 exhibitors from across the country. In 2024, the Canadian delegation will include over 80 Canadian exhibitors and 40 delegates.
With 2025 on the horizon, NGen is thrilled to be leading Canada’s charge as partner country which will involve high-level political delegations and limitless opportunities to forge new business and innovation partnerships with the decision-makers from advanced manufacturing companies across Europe, Asia and the Middle East.
Why should you consider joining NGen at Hannover in 2025?
Global Networking Opportunities: Hannover Messe attracts industry leaders, investors, and decision-makers from around the world, providing Canadian companies with invaluable networking opportunities to forge partnerships, explore collaborations, and expand their international reach.
Access to Cutting-Edge Technologies: The event showcases the latest advancements in Industry 4.0, automation, robotics, artificial intelligence, and other key technologies, allowing Canadian companies to stay abreast of industry trends and discover innovative solutions to enhance their manufacturing processes and products.
Market Insights and Trends: Hannover Messe offers a platform for Canadian companies to gain insights into global market trends, consumer preferences, and regulatory changes, enabling them to make informed business decisions and tailor their strategies to meet evolving market demands.
Business Development Opportunities: With thousands of exhibitors and attendees from diverse industries, Hannover Messe presents Canadian companies with unparalleled opportunities to identify potential customers, investors, and distribution channels, facilitating business development and market expansion efforts.
Showcasing Canadian Innovation: Participation in Hannover Messe allows Canadian companies to showcase their technological innovations, research capabilities, and manufacturing prowess on a global stage, enhancing brand visibility, credibility, and competitiveness in the international market.
Knowledge Sharing and Learning: The event features conferences, seminars, and workshops covering a wide range of topics relevant to the manufacturing industry, offering Canadian companies the chance to gain valuable insights, best practices, and expertise from industry experts and thought leaders.
Access to Funding and Investment: Hannover Messe attracts venture capitalists, angel investors, and corporate financiers seeking investment opportunities in innovative technologies and manufacturing solutions, providing Canadian companies with access to potential funding and investment partnerships.
Collaboration Opportunities: By engaging with international counterparts, research institutions, and technology partners at Hannover Messe, Canadian companies can explore collaborative research projects, joint ventures, and technology transfer agreements to accelerate innovation and drive business growth.
Visibility on the Global Stage: Participation in Hannover Messe elevates the profile of Canadian companies on the global stage, positioning them as leaders in technology and manufacturing excellence, and opening doors to new business opportunities and partnerships worldwide.
Want to learn more? See you on the Road!
In June 2024, NGen will kick off it’s 2nd Hannover Messe Road Show. Join us in a city near you to hear firsthand from local companies that have been to Hannover. Learn about their experiences, and the results that they achieved through participation in the world’s largest industrial trade show. NGen will be joined by our partners in government and from Hannover to discuss business opportunities and funding mechanisms to support your travel and marketing costs for Hannover.
Visit ngen.ca for more information.
What’s New at NGen?
Sustainable Manufacturing Challenge – In March, NGen announced its latest $100 million funding program which will see the cluster invest $35 million in global innovation funding and leverage $65 million from industry to launch sustainable manufacturing projects. Projects must be collaborative and transformative, promising to push the boundaries of advanced manufacturing and world-class cleantech.
Looking for more information about the funding program or interested in finding project partners? Sign up for our virtual collaboration day on May 15th at 12pm EST for an opportunity to meet with NGen staff and hear project pitches from NGen members seeking collaborators. Visit ngen.ca to register.
NGen to Lead Canadian Homebuilding Technology and Innovation Fund – On April 5, PM Trudeau announced the creation of a new $50 million technology and innovation fund to support the scale-up, commercialization and adoption of innovative housing technologies and materials. The fund will be led by NGen and will seek to leverage an additional $150 million from the private sector and other orders of government to execute the program.