Knowing what you’re getting into before committing to a membership can save you dollars, time, and frustration
By Jeff Baker
In the competitive landscape of Canadian manufacturing, joining industry associations and groups can provide companies with essential support, resources, and networking opportunities. However, not all associations are created equal.
For manufacturers aiming to make the most out of their membership, it is crucial to carefully assess which groups align with their goals and provide real value. Here are important questions that every manufacturing company should ask before committing to an industry association or group.
Does the organization provide access to industry-specific insights and research?
One of the primary reasons for joining an association or industry group is gaining access to exclusive research, industry reports, and best practices that can help a company stay competitive. Whether it’s understanding emerging market trends, evolving regulations, or technological advancements, these insights are crucial for making informed business decisions.
Why it matters: Manufacturing companies often face rapidly changing market dynamics, from global supply chain disruptions to shifting consumer demands. Organizations that offer valuable research enable members to stay ahead of the curve. For instance, some industry groups offer annual reports, market forecasts, or whitepapers that highlight areas for innovation or cost-saving opportunities.
Key questions to ask:
• Does the association provide up-to-date market reports, statistics, and trends?
• Are there industry-specific webinars, workshops, or publications that could benefit my business?
Real-world example:
Canadian Manufacturers & Exporters (CME) is an example of an association that offers members access to critical industry research and analysis. By joining such an organization, businesses can access data that may otherwise be expensive or time-consuming to gather independently.
Will the organization help me connect with the right interest holders?
Networking is one of the most powerful benefits of joining an industry group. Manufacturers often benefit from making connections with suppliers, potential customers, industry experts, and even government representatives. However, it is essential to ensure that an organization’s network aligns with your business’s needs.
Why it matters: For manufacturing companies, having access to a broad network can open doors to new partnerships, business opportunities, and collaborations. Industry groups that host events, such as conferences or trade shows, can be particularly valuable for expanding a company’s business contacts.
Key questions to ask:
• Does the association organize events that foster networking opportunities?
• Will my business have access to key decision-makers, potential customers, or suppliers within the industry?
Real-world example:
Manufacturers who join the Canadian Plastics Industry Association (CPIA), for example, can network with suppliers of raw materials, packaging companies, and end-users of their products—offering a wide range of new business opportunities.
How active and engaged is the organization in advocacy?
A strong industry group should actively advocate on behalf of its members, particularly when it comes to influencing government policies, regulations, and trade agreements. Manufacturing businesses often find themselves affected by local, provincial, and federal laws, so it is critical that the organizations they join are proactive in ensuring their members’ voices are heard.
Why it matters: Manufacturing companies face regulatory challenges related to environmental standards, labor laws, trade tariffs, and more. Being part of an association with an active government relations strategy can help businesses stay informed about policy changes and even provide a platform for their concerns to be addressed.
Key questions to ask:
• Does the association advocate for policies and regulations that benefit my business?
• Is the association actively involved in lobbying or engaging with policymakers at the federal or provincial level?
Real-world example:
The Canadian Federation of Independent Business (CFIB) frequently engages with policymakers to represent the interests of small- and medium-sized manufacturers across Canada. Their advocacy efforts
can have a direct impact on issues such
as tax policies, labour regulations, and
trade agreements.
What professional development and training opportunities does the organization offer?
Ongoing training and professional development are essential for maintaining a skilled workforce. Industry groups can provide valuable educational programs, certifications, and workshops that help employees stay current with the latest manufacturing techniques, technology, and safety practices.
Why it matters: With technological advancements transforming the manufacturing sector, companies must ensure their workforce is equipped with the skills needed to adapt to new tools and processes. Industry associations often offer training programs that can help employees develop critical competencies, reduce operational risks, and improve productivity.
Key questions to ask:
• Does the association offer professional development programs or certifications?
• Are there training resources that can help my employees develop industry-specific skills?
Real-world example:
Excellence in Manufacturing Consortium (EMC) offers its members access to the EMC Learning Centre, which provides timely, relevant training on an array of topics for manufacturing leaders, supervisors, and employees. Developed in collaboration with leading Canadian manufacturers, EMC’s Learning Centre offers educational opportunities in a variety of settings (e.g., classroom, online, in-plant) that match the needs of each client.
What tangible benefits and cost savings can my business or I expect from membership?
Membership in an industry association should provide tangible benefits, such as discounts on services, access to exclusive products, or cost-saving initiatives. Some associations negotiate group buying deals with suppliers, allowing members to access lower prices on raw materials, machinery, or business services.
Why it matters: In the manufacturing world, cost control is crucial for maintaining profitability. Joining an industry group that offers direct cost-saving opportunities can make a significant difference. Additionally, associations that offer legal support, insurance, or business consulting services can provide further value by reducing the cost of necessary services.
Key questions to ask:
• What specific discounts or financial benefits does the association provide to its members?
• Are there services like legal support, consulting, or insurance that can help reduce my company’s costs?
Real-world example:
Chambers of Commerce across Canada offer a wide range of benefits to their members, primarily focused on networking, business support, and cost savings. These benefits can include access to group insurance, discounts on various business services, travel benefits, and opportunities for networking and educational events. These savings can significantly offset the cost of membership.
With knowledge, comes great power
Joining an industry association or group can be a powerful tool for Canadian manufacturers, offering numerous benefits like industry insights, networking opportunities, and advocacy support. However, to ensure that your business gets real value, it is essential to ask the right questions. By considering factors such as the availability of research, networking opportunities, advocacy efforts, professional development, and tangible financial benefits, you can make an informed decision about which association will best serve your company’s needs.
Before committing, make sure that the group you are considering aligns with your specific goals and offers meaningful, measurable advantages that contribute to your company’s growth and success.
A strategic partnership with the right association can enhance your company’s competitiveness, streamline operations, and provide valuable industry intelligence, giving you the edge in a dynamic and evolving marketplace.